The free ad blocker that’s actually free
No premium tier. No “Acceptable Ads” whitelist. No upsells inside the popup. Omit is a free Chrome ad blocker, and free is the entire pricing model.
On this page
Why “free ad blocker” is a complicated phrase
Search for “free ad blocker” and you’ll see a lot of options. Many of them have asterisks. AdBlock Plus is free, but participates in an Acceptable Ads program where Google pays to have its ads shown. AdBlock (the one without “Plus”) does the same. Several other top-listed extensions sell anonymized browsing data to monetize the free tier.
Two blockers in the Chrome Web Store are genuinely free with no asterisks: uBlock Origin and Omit. (AdGuard’s free extension is also clean, but they upsell their paid Premium app heavily.)
What you get with Omit, free
- Banner, video, sticky, and pop-up ad blocking on every site
- YouTube pre-roll and mid-roll blocking — see our YouTube guide
- Twitch ad blocking with the proxy trick — see our Twitch guide
- Cookie consent banner removal
- Anti-fingerprinting (blocks canvas/font/WebGL fingerprinters)
- Tracker blocking from EasyPrivacy and AdGuard Tracker Protection
- Per-site pause toggle
- Custom filter list support
- Weekly automatic filter updates
What there isn’t (because there’s no paid tier)
- No “Pro” upgrade nag
- No premium-only filter lists
- No referral-link injection (some “free” blockers do this — we don’t)
- No analytics watching what you click
- No sponsor placements in the extension popup
If it’s free, how do you pay for it?
Filter lists are maintained by the open-source community (EasyList, AdGuard, Peter Lowe). We pay for the website’s hosting and the time to ship updates out of pocket. If Omit grows enough that it costs more than the maintainers can absorb, we’ll add a donation button — never a paywall, never an ad.
Our position: an ad blocker that runs ads or sells data is a contradiction. So we don’t.
Other free ad blockers worth knowing about
uBlock Origin Lite
Free, no-strings, the established power user’s choice. More configurable than Omit. Worth a try if you like to tune your tools.
AdGuard (free extension)
Free, open source, well maintained. AdGuard’s paid app does additional things; the Chrome extension itself is fully free.
Brave browser’s built-in Shields
Not a Chrome extension, but worth mentioning: Brave (a Chromium-based browser) ships ad blocking built in. If you’re open to switching browsers, it’s a clean option.
How to install Omit (15 seconds)
- Open the Chrome Web Store.
- Search “Omit Ad Blocker”.
- Click Add to Chrome and confirm permissions.
- Reload any open tab. Ads are gone.