Why YouTube shows so many ads in 2026 (and what to do about it)
YouTube’s ad load doubled between 2020 and 2025. Here’s the business reason — and the four tools that get you back to ad-free.
Notes from the front line of the open web
Tutorials, technical deep dives, and the occasional rant about ad-tech, online privacy, and the changing economics of free content. From the small team that makes Omit Ad Blocker.
We write a few times a month. The goal is to be the resource we wished existed when we started building an ad blocker — practical, technical, lightly opinionated, and never driven by SEO sprawl. Every post is an honest answer to a real question, not a 2,000-word detour to deliver one keyword to a crawler.
What we write about
- Ad blocking technology. How modern blockers actually work — declarativeNetRequest, cosmetic filters, Twitch proxy passthroughs, and why YouTube’s anti-adblock keeps losing.
- Online privacy. Trackers, fingerprinting, the GDPR, cookie banners, and the gap between privacy law and privacy practice.
- Open web economics. Why the web’s monetization model is broken and what realistic alternatives look like.
- Tutorials. Plain-English how-tos for blocking ads on YouTube, Twitch, mobile, and your home network.
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